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| Cunningham’s Pub: Halle-Lujah for Wings |
| 作者姓名：Mary Dellar, Robert Mackalski, Nicolette Papastefanou, Marc Ducusin |
| 商品類型：Case (Field) | 商品編號：W25213 |
| 出版日期：2022/05/18 | 內容長度：13 頁 |
New opportunities, challenges, and decisions arose for a pub owner and his business partners when celebrity Halle Berry raved on social media about the hot wings served at the pub. Berry's post sparked an unprecedented 28-day sellout and a firestorm of news coverage that kept the business going at a time when the restaurant industry was suffering from government-imposed restrictions due to the COVID-19 pandemic. The pub owner and his partners .....more
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| Cunningham’s Pub: Halle-Lujah for Wings - Teaching Note |
| 作者姓名：Mary Dellar, Robert Mackalski |
| 商品類型： | 商品編號：W25214 |
| 出版日期：2022/05/18 | 內容長度：12 頁 |
Teaching note for product W25213.
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| Dancing with the Stars: Denitsa Ikonomova (Classroom Session) - Teaching Note |
| 作者姓名：Robert Mackalski; Alana D'Amico; |
| | 商品編號：8B20A067A |
| 出版日期：2020/07/31 | 內容長度：9 頁 |
Classroom Teaching note for product 9B20A067.
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| Dancing with the Stars: Denitsa Ikonomova (Online Session) - Teaching Note |
| 作者姓名：Robert Mackalski; Alana D'Amico; |
| | 商品編號：8B20A067B |
| 出版日期：2020/07/31 | 內容長度：10 頁 |
Online Teaching Note for product 9B20A067.
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| Dancing with the Stars: Denitsa Ikonomova |
| 作者姓名：Robert Mackalski; Marc Ducusin;Jake Sinclair;Alana D'Amico; |
| 商品類型：Case (Field) | 商品編號：9B20A067 |
| 出版日期：2020/07/31 | 內容長度：11 頁 |
Denitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.
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| Fody Foods: Eating Life to the Fullest |
| 作者姓名：Robert Mackalski; Marc Ducusin;Marika Lapointe;Emma Clayton; |
| 商品類型：Case (Field) | 商品編號：9B19A002 |
| 出版日期：2019/01/04 | 內容長度：10 頁 |
FODY Foods Inc. (Fody) was a Canadian-based entrepreneurial manufacturer and marketer of a line of food products designed for people suffering from irritable bowel syndrome (IBS), a condition that affected an estimated one billion people worldwide. With public awareness of the socially sensitive condition growing, Fody’s founder needed to figure out how to market the company’s line of products while creating a new category in the process.
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| Fody Foods: Eating Life to the Fullest - Teaching Note |
| 作者姓名：Robert Mackalski; Marc Ducusin;Emma Clayton; |
| 商品類型： | 商品編號：8B19A002 |
| 出版日期：2019/01/04 | 內容長度：7 頁 |
Teaching note for product 9B19A002.
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| Intelligent Avionics: Breaking into the Inflight Entertainment Industry |
| 作者姓名：Rob Britton; Robert Mackalski; Mary Dellar; Mary Towers; |
| 商品類型：Case (Field) | 商品編號：9B18A067 |
| 出版日期：2018/12/05 | 內容長度：12 頁 |
Intelligent Avionics (IA) was an entrepreneurial company launching three inflight entertainment (IFE) systems. In April 2012, with a small development team working on the IFE system designs simultaneously, the time had come to meet with IA’s leaders to determine where the company should focus its efforts. The company’s vice-president of marketing contemplated which lines the company should bring to market and wondered how IA should market and launch .....more
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| Birks: The Sparkle Of A Cherished Brand - Teaching Note |
| 作者姓名：Robert Mackalski; Alfred Jaeger;Phoebe Balshin; |
| 商品類型： | 商品編號：8B18A014 |
| 出版日期：2018/02/23 | 內容長度：11 頁 |
Teaching note for product 9B18A014.
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| Birks: The Sparkle of a Cherished Brand |
| 作者姓名：Robert Mackalski; Alfred Jaeger;Marc Ducusin;Phoebe Balshin; |
| 商品類型：Case (Field) | 商品編號：9B18A014 |
| 出版日期：2018/02/23 | 內容長度：16 頁 |
By 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restructuring .....more
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